Company revenue growth through demand generation, partnerships, market expansion, and diversification.
Executive marketing & revenue growth
I build the strategy,
teams, and systems
that move revenue.
I’m CherylAnn Morgan—a hands-on marketing executive who turns complex growth goals into focused go-to-market strategy, stronger customer acquisition, and measurable business results.
Based in San DiegoB2B + B2C growth
Selected impact
Growth you can measure.
Increase in qualified leads after building an integrated demand-generation engine.
Improvement in conversion through sharper targeting, content, reporting, and sales alignment.
Revenue generated through national retail programs and strategic partnerships.
How I create value
Strategy that works
in the real world.
I connect the big picture to the day-to-day: positioning, acquisition, customer experience, sales enablement, operations, and the reporting leaders need to make confident decisions.
01
Growth transformation
From referral-driven to a scalable revenue engine
Built a structured growth model across B2B and consumer segments, combining multichannel acquisition, partnerships, new-market strategy, CRM visibility, and accountable leadership.
- 29% company revenue growth
- 30% of new business and pipeline generated
- Five new geographic markets
Fashion Furniture Rental
02
Demand generation
Built the engine behind national expansion
Unified digital, content, events, trade marketing, and sales tools around a measurable funnel—then translated technical products into clear customer value.
- 43% more qualified leads
- 12% higher conversion
- Seven-state expansion in two years
Westcoat
03
Retail & brand growth
Turned products into national retail programs
Created go-to-market plans, partnerships, merchandising, launches, and customer-facing campaigns for major retailers.
- $2M+ program revenue
- 25% engagement increase
- Home Depot, Walmart & Lowe’s
Ecke Ranch
Creative portfolio
Work designed to
get noticed.
Before leading at the executive level, I built the work myself. This selection reflects the creative foundation I still bring to brand, digital, acquisition, and customer experience strategy.
Social content & animation
DreamWorks
Concepted social content, graphics, and GIFs for animated titles appearing on Netflix, adapting creative across media channels.
Website redesign
Northbound Treatment
Reimagined the digital experience to strengthen the brand, simplify navigation, and support customer action.
Branding & packaging
Platinum Vape
Created a bold, color-led visual system designed to stand out at retail and make product categories easy to recognize.
E-commerce & SEO
Keeva Organics
Delivered a bilingual e-commerce site in 30 days with product copy, SEO, customer accounts, testimonials, and rewards.
Email marketing
Roger & Cowan
Designed quarterly email templates supporting media releases and client communications for the Los Angeles creative agency.
Performance acquisition
Paid Marketing Campaigns
Built acquisition programs across Google Ads, retargeting, and social—connecting campaign creative to qualified leads and measurable growth.
Brand transformation
Parker Rose Design
Repositioned the brand around luxury home staging, furniture leasing, and builder services—then carried the elevated identity through its website, messaging, portfolio, and lead-generation experience.View live website ↗
E-commerce strategy & UX
Fashion Furniture
Built a customer-friendly rental shopping experience featuring curated room collections, individual products, location-based service, and a clear path from browsing through delivery.View live website ↗
Website strategy & design
Custom Logos
Created a modern website experience that brings the company’s branding, promotional products, print, apparel, and e-commerce fulfillment services together under one clear story.View live website ↗
Rebrand & digital experience
Yoga Wild Oceanside
Reframed the studio around its energetic, judgment-free community—bringing its “heat meets heart” positioning to life through stronger messaging, a video-led website, class education, membership pathways, and local SEO content.View live website ↗Leadership expertise
The space between brand and revenue is where I do my best work.
01
Revenue & GTM Strategy
Market expansion, revenue diversification, positioning, partnerships, and investment priorities.
02
Demand & Acquisition
Paid media, SEO/SEM, content, lifecycle, conversion optimization, and full-funnel measurement.
03
Brand & Customer Experience
Brand architecture, integrated campaigns, retail programs, customer journeys, and creative direction.
04
Teams & Revenue Operations
Cross-functional leadership, CRM, pipeline visibility, sales enablement, forecasting, and executive reporting.
Experience
A builder at every stage.
Fashion Furniture Rental
Vice President of Sales & Marketing
Lead a 22-person cross-functional organization and $1M annual marketing budget across growth, sales, corporate housing, and systems.
Westcoat Specialty Coating Systems
Marketing Director
Built integrated demand generation, national market-entry programs, technical storytelling, and measurable funnel reporting.
Einstein Industries
Digital Marketing Strategist
Managed $250K+ in performance media and optimized targeting, messaging, landing experiences, and acquisition ROI.
Ecke Ranch
Marketing Manager
Developed national retail launches, partnerships, merchandising programs, and integrated consumer campaigns.
A little more about me
Creative judgment.
Commercial discipline.
My foundation is design; my career has been built around growth. That combination helps me see both the story a brand needs to tell and the systems required to turn attention into action.
I’m at my best in complex environments where the opportunity is real, the path is not yet obvious, and leaders need someone who can set direction, build alignment, and stay close enough to execution to make the strategy work.
B.A. Graphic Design · Art Institute of California
Let’s build what’s next